For many real estate photographers the mantra is “no agent or owner interference”. That approach does mean quick shoots. It also means the photographer has to anticipate what images the agent wants to sell the property. When doing documentation photography that works well. When doing advertising photography it works less well.

For years I was happy applying my creative insights and skills to create a collection of images the agent could use to sell the property. Looking back I think I was successful with that approach. Then I started working with an agent with a strong sense of what pictures they want to sell their listings. It reminded me of working with art directors when shooting advertising campaigns.

We go into a room looking for the viewpoints to show the space. The agent suggests a camera placement. I start there and refine it. Sometimes the angle changes, sometimes the field of view is altered. Once the composition is set, the agent and their assistant begin refining the staging. Moving details, adjusting furniture placement. Then we make the shot. It takes longer, but we finish with a collection of images that are much better.

The proof is in the results. Multi-million dollar houses that sell in a couple of weeks.

This approach requires a special relationship with your client. It also requires a client that has good design instincts. I’m lucky. This is a unique relationship. Other clients rely on me for all the creative input. That works too. But this approach is more fun.

Here’s a recent example. Enjoy!!