Real Estate photography for advertising

While I was contracting with a real estate media company their sales team procured a job shooting about 40 model homes for one of the largest residential development companies in the country. The COO asked me if I would like to do the project. After negotiating a fee per shoot that was closer to an advertising rate than the normal real estate rate, I agreed. During the “tryout” shoot with the advertising VP for the developer, we decided on using a 17mm TS lens since the models were mostly smallish starter homes. That created a challenge to find compositions that minimized distortion from the wide field of view.

Here is a collection of shots from the project. Enjoy !!

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